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Enrolling and Making Changes

Enrolling & Making Changes

The benefits you select as a new hire or during Open Enrollment are effective through the end of the calendar year. Your only other opportunity to make changes to your benefits coverage is within 31 days of experiencing a qualifying life event. But keep in mind that you can always adjust your contribution amount for your 401(k) Plan, TRIP/commuter, Health Savings Account (HSA), and Dependent Care Flexible Spending Account (DCFSA) at any time.

  • How to Log In to bswift
    • First-time users: Select "First Time User" on the bswift site and follow the prompts to set up your User ID and password. Add a valid email to your bswift profile so you get alerts about enrollment or qualifying event changes.

    • Forgot your username or password? Click "Forgot Password" on the bswift login page. Or skip your password and sign in with your lion login here.

    Still stuck? Contact the Publicis Connection Service Center at 1-800-933-3622 (weekdays, 8:00 a.m. to 8:00 p.m. ET).

    Ask Emma® support on bswift:

    bswift has a virtual assistant called Ask Emma that can help answer common benefits questions. Look for the Ask Emma icon on the bswift portal.

    Ask Emma video tutorial

    Ask Emma overview